Product analytics

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Product performance dashboard

Products ordered · December 2025 – April 2026 · Data as at 30 April 2026

101 SKUs ordered$22.9K GMV
SKUs ordered
101
of 1,436 in catalog (7%)
Product GMV (ex GST)
$22,906
excl. delivery lines
PharmLink revenue
$3,566
15.6% blended margin
Repeat SKUs
29
72 ordered only once
Top category
Pads & Pants
64% of GMV · 49 SKUs
!
The catalog is concentrated and thin-margin. Just 7% of the 1,436-SKU catalog has ever sold, and 72 of the 101 ordered SKUs were bought only once — so the real working range is ~29 repeat lines. Nearly half of GMV (47%) sits in sub-8% margin products, mostly continence pants. The high-margin lines that lift the blended figure are the 100%-margin PharmLink Direct SKUs (Nutrison, Nundies, catheters) — small in dollars but pure profit. Two levers: convert one-off buyers to repeat, and expand the direct-fulfilled range.
GMV & margin by category
Where the GMV sits, by margin band
Each bar = share of total GMV. The big <8% block (47%) is the margin problem in one picture.
Best performers
Top by GMV
Top by PharmLink revenue
Most frequently ordered
All ordered products

Every SKU ordered Dec–Apr. Click a column to sort; search by name or SKU; filter by category or margin band. The sparkline shows the SKU's monthly GMV trend (Dec → Apr; April highlighted).

Product GMV PL rev Margin Orders Months Phar. Buyers Trend