Product performance dashboard

The catalog is concentrated and thin-margin. Just 7% of the 1,436-SKU catalog has ever sold, and 72 of the 101 ordered SKUs were bought only once — so the real working range is ~29 repeat lines. Nearly half of GMV (47%) sits in sub-8% margin products, mostly continence pants. The high-margin lines that lift the blended figure are the 100%-margin PharmLink Direct SKUs (Nutrison, Nundies, catheters) — small in dollars but pure profit. Two levers: convert one-off buyers to repeat, and expand the direct-fulfilled range.